Translations for App Store Connect (name, subtitle, description, keywords, version description, promo text) and Google Play Console (title, short description, description) can be created and managed in services like Phrase.
The question then is, how do these translations get into the stores? The App Store Manager takes care of this task.
The steps to do this are:
Create and manage the translations in Phrase
Export the translations to an Excel file
Import into the App Store Manager
Transfer and upload to the desired store
Export of translations in Phrase
Change to phrase in the "Languages" tab. Select all or only the desired languages and click "Export".
Language export in Phrase
The default settings are just right for an export. Select "Include Headers". Click "Download".
Phrase language export
The created file looks like this:
Exported Excel file
Hint: the language codes must be named according to the specifications. These usually correspond to the phrase conventions.
App Store Connect import language codesGoogle Play Console import language codes
Upload and transfer metadata
After the export is done, switch to the App Store Manager. Create an app and a description package there.
App description package setup
Go to the "App Description" section and select "Import/Import from File". Select the file exported from Phrase.
Select file for an import
The import starts, and the imported translations are displayed as soon as it is finished. Select all of them and add them to the description package using "Add to descriptions".
Choose from imported languages
Now all translations are ready for upload in the App Store Manager. Select the "Upload" button and submit the credentials for the respective store.
Upload metadata to the stores
The upload will start. Usually, it takes a few minutes, and all app descriptions created in Phrase are available in the store.
Hint: Configure App Store Connect and Google Play Console credentials.
Summary
App Store Manager lets you quickly and reliably upload and transfer translations from Phrase to App Store Connect and Google Play Console. This can be easily integrated into recurring maintenance and update processes.
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