Use Cases
App Store Manager supports a variety of workflows for different team sizes and objectives. Below are common scenarios showing how to get the most out of the platform.
Quick Launch: Upload Ready Content
Scenario: You have professionally translated metadata and localized screenshots ready to go. You just need to get them into the stores quickly.
Steps:
Prepare metadata in Excel or JSON template
Import file to App Store Manager
Drag & drop screenshot folders into Screenshot Manager
Upload everything to both stores in one batch
Time saved: Hours of manual entry per language
Market Expansion: Translate & Launch
Scenario: Your app is live in English. You want to test new markets with translated store listings before investing in professional localization.
Steps:
Import existing metadata from App Store Connect or Google Play
Use automatic translation to generate 30+ languages
Review translations — adjust text that exceeds character limits
Upload to stores
Benefit: Test market response before commissioning professional translations
Premium plan subscribers get neural network-based translations for more natural language quality.
Seasonal Campaigns: Multiple Store Listings
Scenario: You run seasonal promotions (holiday sales, summer campaigns, back-to-school) and need different store listings throughout the year.
Steps:
Create a store listing for each campaign
Prepare themed screenshots and descriptions
Upload the appropriate listing when the campaign starts
Switch back to your main listing when the campaign ends
Benefit: Pre-prepare campaigns and deploy instantly when needed
A/B Testing: Custom Product Pages (iOS)
Scenario: You want to test different value propositions, screenshots, or messaging for different audience segments.
Steps:
Create multiple Custom Product Pages
Tailor screenshots and promotional text for each audience
Upload and submit for review directly from App Store Manager
Link CPPs to Apple Search Ads campaigns
Benefit: One app, multiple optimized store experiences
App Store Connect supports up to 35 Custom Product Pages. Create them in App Store Manager and manage them all from one place.
Team Collaboration: Multi-User Workflow
Scenario: Your team includes content writers, designers, and a release manager. Everyone needs access without stepping on each other's work.
Steps:
Invite team members with appropriate roles
Lock store listings while editing to prevent conflicts
Use audit logs to track changes
Release manager handles final upload
Roles:
Viewer
Read-only access
Editor
Edit metadata, screenshots
Admin
Full access including uploads and team management
Backup & Archive: Export Store Listings
Scenario: You need to maintain backups of your store listings or archive seasonal content for reuse.
Steps:
Import from store to capture current state
Export to file (JSON or Excel)
Store files in your preferred backup location
Re-import when needed
Benefit: Version control for your store listings
Localization Platform Integration
Scenario: Your team uses Phrase or Lokalise for translations. You need to sync translations to the app stores.
Steps:
Export translations from your localization platform
Format as App Store Manager Excel/JSON template
Import to App Store Manager
Upload to stores
See:
Android Release Notes
Scenario: You need to create and manage "What's New" release notes for Google Play across multiple languages.
Steps:
Navigate to Android Release Notes
Write your release notes in one language
Translate to all supported languages
Upload to your chosen release track (production, beta, alpha, internal)
Benefit: Manage release notes separately from full store listing updates
Summary: Choose Your Workflow
Quick launch
File import, drag & drop, batch upload
Market expansion
Store import, auto-translate, batch upload
Seasonal campaigns
Multiple store listings, quick switching
A/B testing
Custom Product Pages, direct review submission
Team collaboration
User roles, locking, audit logs
Backup & archive
Store import, file export
Localization sync
File import/export, Phrase/Lokalise integration
Release notes
Android Release Notes Creator
Next Steps
Need a custom workflow? Contact us
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