# Overview

**App Store Manager** is a service layer on top of Apple App Store Connect and Google Play Console. It simplifies store listing maintenance by providing bulk operations that the stores themselves don't offer.

```mermaid
flowchart LR
    ASM[App Store Manager] --> Import[Bulk Import]
    ASM --> Translate[Translate]
    ASM --> Validate[Validate]
    ASM --> Upload[Batch Upload]

    Upload --> iOS[App Store Connect]
    Upload --> Android[Google Play Console]

    style ASM fill:#FF9800,color:#fff
    style Import fill:#9C27B0,color:#fff
    style Translate fill:#9C27B0,color:#fff
    style Validate fill:#9C27B0,color:#fff
    style Upload fill:#9C27B0,color:#fff
    style iOS fill:#007AFF,color:#fff
    style Android fill:#34A853,color:#fff
```

***

## What You Can Do

### Bulk Import Content

Import all your store listing content at once:

| Content Type     | Examples                                                 |
| ---------------- | -------------------------------------------------------- |
| **Descriptions** | Title, subtitle, keywords, short & long descriptions     |
| **Assets**       | Screenshots, app preview videos, icons, feature graphics |

Import methods:

* **From file** — Excel or JSON templates
* **From store** — Pull existing content from your live listings
* **Drag & drop** — Drop folders of screenshots directly into the manager

### Batch Upload

Upload everything to the stores in one operation — all languages, all assets, one click.

{% hint style="success" %}
What takes hours in the store consoles takes minutes with App Store Manager.
{% endhint %}

***

## Quick Start

1. **Create an app** — Link your App Store or Play Console app
2. **Create a store listing** — Container for your metadata and assets
3. **Add content** — Import, drag & drop, or type directly
4. **Upload** — Push everything to the stores

{% hint style="info" %}
Translation and validation features are available but optional. You can import ready-to-go content and upload immediately.
{% endhint %}

***

## Next Steps

* [Use cases](https://docs.appstoremanager.net/documents/readme/use-cases) — Common workflows and scenarios
* [Detailed walkthrough](https://docs.appstoremanager.net/documents/readme/how-to-work-with-the-app-store-manager) — Step-by-step guide
* [App Store Connect access](https://docs.appstoremanager.net/documents/access/app-store-connect-access)
* [Google Play Console access](https://docs.appstoremanager.net/documents/access/google-play-console-access)

Need help? [Contact us](https://www.iwantanelephant.com/contact/)